And why most owners are either way underspending — or burning money in all the wrong places. Let's stop dancing around it... Every year, stallion owners pour money into ads, photo shoots, and boosted posts ... and then wonder why their breeding list isn't full. They blame the horse. They blame the market. They blame the algorithm. It's not the horse. It's the strategy. And more often than not, it's the budget ... either too thin to make noise, or misallocated so badly that th
