Erikka Shockley

I’m Erikka Shockley, founder and creative director behind Diamond E Marketing.

I’ve been in the marketing & design world for over a decade, working with small businesses, western brands & equine programs that are tired of looking like everyone else online. But unlike a lot of marketers trying to break into the horse industry from the outside… this world is one I actually come from.

I was raised around agriculture, cattle, and horses, formerly trained horses myself, and built Diamond E Marketing because I got tired of seeing good programs get overlooked simply because the marketing wasn’t keeping up with the quality behind the horses.

Now, I work with stallion owners, breeders, trainers, and western businesses to help them build brands + visibility systems that actually make people stop paying attention. Not just “post more content” ... real strategy, clear positioning, stronger branding, and marketing that works outside of breeding season too.

Around here, we’re not interested in copy-and-paste marketing, recycled Canva quotes, or pretending a pretty graphic alone is a strategy.

This blog is where I share industry observations, marketing breakdowns, visibility strategy, branding insight, program transformations, and some honest conversations about where the equine industry is headed ... from someone who understands both the marketing side + the equine world behind it.